CASE STUDY [03] · 2024•Brand Identity · Community Web App
Campus Connect
50k+
Active Members
88%
User Retention
+76%
Brand Recall
[ Challenge & Scope ]
Fragmented digital presence across 12 university hubs led to low community retention and confusing user onboarding.
[ Strategic Execution ]
Crafted a unified brand identity system paired with an intuitive student web platform featuring instant event discovery and group portals.
